banner-news1
News 

China National Heavy Duty Truck Group (CNHTC) sets a new benchmark for Chinese brands with its strong capabilities.

Media Coverage|11.05.2026

Recently, China National Heavy Duty Truck Group (CNHTC) has achieved a series of successes, adding two more significant honors to its brand building efforts, demonstrating the core strength of Chinese national brands with tangible results. At the “2026 China Brand Value Evaluation Information Release” event held in Deqing, Zhejiang, CNHTC topped the list in the automotive and parts industry, thanks to its profound brand heritage and outstanding market performance. On the same day, in the “Top 100 Chinese Brands with Global Competitiveness” list released in Hong Kong, CNHTC successfully ranked 75th, achieving a dual breakthrough in domestic industry leadership and enhanced global competitiveness.

As the “cradle of China’s heavy-duty truck industry,” CNHTC’s brand growth has always been intertwined with the nation’s destiny and resonated with the times, witnessing China’s leap from “Made in China” to “Intelligent Manufacturing in China,” and from “Chinese Products” to “Chinese Brands.” Amidst the profound restructuring of the global commercial vehicle landscape, the company adheres to the development philosophy of “brand as the soul, quality as the backbone, and responsibility as the pulse,” deeply cultivating brand building and creating a comprehensive brand matrix covering high-end to mass-market segments. This includes reshaping the “Yellow River” brand as a national high-end heavy-duty truck, showcasing the strength and style of national industry; strengthening the “Shandeka” brand’s reputation as a leader in China’s high-end heavy-duty truck market, leading industry upgrades through technological innovation; and deepening the “Howo” brand’s image as a mass-market heavy-duty truck, establishing a foothold in the market and serving users with reliable quality, thus forging a brand development path that combines depth and warmth.

This inclusion in the “Top 100 Chinese Brands with Global Competitiveness” list vividly reflects Sinotruk’s globalization strategy and core competitiveness. This list focuses on companies’ overseas capabilities, innovation, and global competitiveness, and Sinotruk has consistently shouldered its responsibilities as a state-owned enterprise, leveraging the national manufacturing overseas expansion strategy to fully promote Chinese commercial vehicles globally and cultivate a deep global presence. Today, the company has built a global business operation system covering R&D adaptation, export marketing, overseas channels, and after-sales support. Its business footprint spans more than 150 countries and regions worldwide, and its heavy-duty truck exports have ranked first among Chinese commercial vehicle brands for 21 consecutive years, becoming a symbolic calling card for Chinese trucks going global.

From the first heavy-duty truck rolling off the banks of the Yellow River to becoming a benchmark of “Made in China” globally, every step forward for China National Heavy Duty Truck Group (CNHTC) carries the expectations and mission of the national industry. In the future, CNHTC will continue to uphold its original aspirations, forge ahead with determination, continuously strengthen brand building, deepen technological innovation, and expand into global markets, setting a new industry benchmark for the high-quality development of state-owned manufacturing enterprises and the international competitiveness of national brands, making the CNHTC brand shine even brighter on the global stage.

whatsapp-4 Message