Cross-cultural collaboration, shared success across mountains and seas, Sinotruk deepens brand localization

As Shandong Heavy Industry Group’s overseas brand enhancement efforts deepen, the group’s brand matrix highlights its humanistic care and product warmth in cross-cultural interactions, further earning the trust and respect of global customers.

GREEN DAY, a large-scale international agricultural exhibition in Kazakhstan, showcased Weichai’s full product line, including agricultural machinery, engines, and accessories. Leaders from the Kazakh Ministry of Industry toured the exhibition, and the Chinese-style “hot pot hut” captivated visitors. A unique product identification event showcased genuine and counterfeit goods, showcasing the profound fusion of cultural and brand appeal.

NAMPO Harvest Day in South Africa is one of the largest and most professional agricultural machinery exhibitions in the Southern Hemisphere. Weichai Lovol Heavy Industry brought a number of star products such as loaders and excavators to the exhibition. The product configurations were optimized and upgraded according to the local special environment and working conditions. There was also Transformers that set the whole audience on fire, showing the technological charm of China’s hard-core industry.

Ecuador is a football powerhouse in Latin America. For many years, Shantui Co., Ltd. has used football as a bridge to allow the brand to collide with local culture and spark friendship. Shantui’s presence is in sync with the passion of football, Shantui’s quality resonates with its persistence on the field, and the brand’s hard power has taken root and grown amid cheers.

In Queensland, Australia, China National Heavy Duty Truck Group’s high-end brand image has been deeply rooted in the hearts of the people. By sponsoring the local truck industry association’s golf event and donating all the funds raised to the local community, it further deepened the connection between the brand and local culture and added new color to the brand’s warmth.

The Royal Welsh Show is the largest agricultural exhibition in Wales, UK. Weichai Lovol Smart Agriculture P4000 made its debut at the event. Customers from all over Europe were impressed by the product’s comfort and adaptability after taking a test ride on site, completely overturning their perception of Chinese agricultural machinery.