With five consecutive year-on-year increases, China National Heavy Duty Truck Group once again topped the sales charts for heavy-duty trucks in the first half of the year!

In the first half of 2025, the commercial vehicle market forged ahead amidst policy-driven and energy-driven transitions. While the industry welcomed favorable policies, it also faced challenges such as intensified competition for existing market share and a deepening global presence. How can companies maintain a dual track of “stock competition” and “increase expansion”? This has become the key to achieving “high-end survival.”

Recently, the results of the first half of the year’s “big test” were announced: my country’s heavy-duty truck market sold a total of 539,160 units in the first half of the year, a 6.9% increase over the same period last year. Sinotruk topped the list with 148,796 units, securing a 27.6% market share. Sinotruk’s June sales reached 24,625 units, a 29.6% year-on-year increase, marking five consecutive months of year-on-year growth and demonstrating its leadership with a consistently breakthrough growth trajectory.

The market is currently entering a period of rapid change, and opportunities are fleeting. The rapid implementation of Shandong Province’s 2025 scrapping and replacement program for older commercial trucks has unleashed significant replacement demand. The global “dual carbon” goals are accelerating, and the penetration rate of new energy commercial vehicles continues to rise. Trunk logistics efficiency and pain points in urban distribution scenarios have become key competitive areas. Sinotruk’s five consecutive increases are the inevitable result of its precise grasp of policy dividends, in-depth understanding of market pain points, and forward-looking positioning based on industry trends.

Full-spectrum matrix leverages, scenario-based solutions set the benchmark

Sinotruk, with user needs at its core, intensively launched a number of benchmark products in the first half of 2025, continuously improving its full-spectrum product portfolio. Through technological innovation and scenario adaptation, it directly addresses the core pain points of different operating scenarios—this is the underlying logic behind Sinotruk’s market breakthrough. 

As a strategic core, the heavy-duty truck segment continues to strengthen its technological depth and scenario-based adaptability capabilities. In April, Sinotruk launched its all-new HOWO TS7 dump truck in Linzhi, Tibet. Its distinguishing features include “rich materials” and “high strength.” Its superior performance, high efficiency, energy efficiency, and intelligent comfort have made it a benchmark for engineering transportation. Its stable performance under complex road conditions at high altitudes demonstrates its adaptability in extreme environments. In June, the new Shandeka G7H 720-horsepower gas tractor truck was launched, becoming an instant hit in Northwest China and other regions. Equipped with a new-generation Weichai WP16NG engine, a Sinotruk S-AMT integrated/ZF transmission, and a MAN drive axle, it boasts a peak torque exceeding 3,400 Nm. With its industry-leading power, groundbreaking energy efficiency, and comprehensive intelligent features, it is the ultimate solution for high-intensity operations such as trunk logistics and coal transportation. The all-new Shandeka G7M, positioned as the “most cost-effective heavy-duty truck,” has already generated significant interest before its release. How it will profoundly reshape the value standard for “efficient transportation” is a topic worth anticipating!

The light truck segment focuses on urban delivery and diversified needs. The 2025 Hanjiang model debuts with advanced logic featuring “new space, new technology, and new safety,” along with 108 comprehensive upgrades. These upgrades directly address the core demands of urban delivery users for “high turnover and low losses,” achieving a substantial leap in operational efficiency. Furthermore, the light truck market is being influenced by environmental trends, with users placing increasing emphasis on vehicle energy efficiency. HOWO’s CNG light trucks have emerged in this context. Equipped with the all-new Weichai WP3N diesel-to-gas engine, they deliver high horsepower and torque. Not only do they come standard with a 230L and 230L gas cylinder (with an optional 50L cylinder), alleviating driver range concerns, they also feature a dedicated powertrain system and low-drag styling for systematic energy conservation.

Leading-class performance, innovative design, and a single vehicle with multiple facets are the hallmarks of Sinotruk’s light-duty models, including the Fengguan V and Bosheng pickup. In April, Sinotruk Light Vehicles showcased three new models at the 137th Canton Fair: the Pioneer official VEV version, the Bosheng commercial pickup truck, and the U70 Plus (U70 Pro 1.5TGDI). These vehicles showcased the company’s innovative breakthroughs in new energy vehicles and the global competitiveness of Chinese manufacturing to the international market, earning widespread attention.

Frequent Highlights: Demonstrating Industry Responsibility with Brand Strength

Sinotruk, with its technological prowess and brand influence, frequently appeared at major international and domestic events, becoming a key showcase for China’s commercial vehicle manufacturing capabilities. During the 9th Asian Winter Games, the HOWO TH7 heavy-duty truck HD OB van, clad in “China Red,” was deployed at the track and instantly became a hot topic. Its ultra-high-definition broadcast technology provided an immersive viewing experience for global audiences, drawing international attention to the combined capabilities of “Chinese heavy-duty trucks + high-end equipment.”

The F1 Chinese Grand Prix kicked off at the Shanghai International Circuit, igniting the enthusiasm of fans worldwide. Sinotruk, as a sponsor of the F1 Chinese Grand Prix, participated in the highly anticipated SITRAK race, carrying numerous top international drivers on a circuit tour, showcasing the boundless innovation of Chinese trucking culture to the world. The world premiere of the SITRAK Track Edition heavy-duty truck at the exhibition was a dazzling star. Breaking with tradition through cross-industry integration and renowned for its high-end quality, it showcased the innovation and high-end development of Chinese trucks to the world.

During the Gaokao (National College Entrance Examination) exam, Sinotruk’s Shandeka truck entered the public eye as the primary vehicle used to transport exam papers. Its comprehensive safety and ultimate reliability made it a key driver of error-free passage through this national exam, demonstrating the responsibility and commitment of Chinese brands.

Sinotruk is also highly trusted in overseas markets. 154 high-performance Sinotruk engineering vehicles were delivered to Manila, the capital of the Philippines. Philippine government leaders attended the delivery ceremony and praised the quality of “Made in China” products. These reliable and high-quality engineering vehicles will be directly used in critical national infrastructure projects such as water conservancy projects in the Philippines. This batch delivery signifies the continued growth of Sinotruk’s brand influence in the Philippine market and demonstrates the deep recognition of Sinotruk in the overseas market.

Warm Family Service and Full-Life Guarantee Build a Reputable Brand

Sinotruk’s “Family Service” consistently builds differentiated competitive advantage with warmth and speed, becoming the core support for users’ unwavering support. In late June, Rongjiang County, Guizhou Province, was hit by severe flooding. Sinotruk immediately activated its emergency rescue mechanism, providing supplies and services to affected people and flood relief vehicles. From swiftly establishing a response mechanism to meticulously deploying a rescue service network, from professionally rescuing and repairing affected vehicles to actively preparing emergency supplies, Sinotruk has taken practical actions to fulfill its social responsibility and contribute its strength to those in need.

Sinotruk’s “Family Home” service system is dedicated to improving the quality of life and professional dignity of its truck drivers, providing them with home-like comforts such as free parking, free rest, free meals, free accommodation, free bathing, and free laundry. Extending service from vehicles to individuals, Sinotruk provides truck drivers with greater care and assistance through its “Home for Family” initiative, fostering a warm industry ecosystem.

Sinotruk’s top heavy-duty truck sales in the first half of the year is not only a victory in numbers, but also epitomizes the commercial vehicle industry’s transformation from “scale competition” to “value competition.” Against the backdrop of deepening policies for replacing older vehicles, accelerating the transition to new energy vehicles, and intensifying global competition, Sinotruk addresses pain points in specific scenarios with its full product line, demonstrates its brand strength and social responsibility through participation in major events, and builds a user ecosystem through full-cycle services. This has established a long-term value development model of “technology + scenarios + services” for the high-quality development of the commercial vehicle industry.