Sinotruk Family Service: Using the global training center as a fulcrum, leveraging a new pattern of service upgrades!

Faced with an ever-changing market environment, customer structure, and service demands, Sinotruk’s Qinren Service has consistently prioritized “building a professional team, enhancing service levels, and increasing customer satisfaction” as its core strategy. The company officially established a Global Marketing Service Training Center in 2025. This strategic move represents not only Sinotruk’s precise response to increasingly fierce competition in the service industry, but also a customer-centric, innovative approach to building long-term value.

Rebuilding Service Competitiveness with a Global Training Center

The Global Marketing Service Training Center stems from a deep understanding of the essence of service. Facing the trend of diversified customer structures and personalized service demands, the center aims to build a “specialized, sophisticated, and strong” global marketing service team. It has established a tiered and categorized sales and service curriculum covering six core areas: after-sales service, product technology, operations management, new energy, driving skills, and local language skills, creating a comprehensive knowledge map covering the entire value chain. Furthermore, to further strengthen its international service capabilities and accurately grasp overseas market trends, the center has established international training courses. These courses simulate complex overseas scenarios, ensuring participants possess practical skills based on global service standards and cultivating international marketing pioneers for its “going global” strategy. The training center’s faculty consists of 306 in-house instructors and 218 external instructors, establishing a dual-track training model of “theoretical mentoring + practical coaching.”

Another highlight of the training center is its innovative training format. Targeted training content is tailored to the different needs of expatriate and local talent, creating a “training-competition integration” training model and a closed-loop “learning-practice-testing-competition” training system. Domestically, the center adopts a “four-in-one” model integrating in-house trainers, technical experts, industry experts, and university faculty. Overseas, the center implements a dual-pronged “localization + internationalization” approach, employing both in-house trainers and international experts to achieve cultural adaptability and standardized standards.

This comprehensive curriculum, integrated “theory + practice” faculty, and practical “training-competition integration” training model will continuously enhance the core competitiveness of Sinotruk’s service team—ensuring global leadership in technical capabilities while achieving localized service warmth, ultimately translating expertise into a value experience that customers can perceive.

Building Brand Reputation with Continuous Improvement

Being customer-oriented and prioritizing their interests and needs has always been the core principle of Sinotruk’s “Family Service.” For customers, high-quality after-sales service is more than just timely repairs; efficient service relies on proactive maintenance. Therefore, while continuously improving the overall capabilities of its service team, Sinotruk is committed to further improving and enhancing its predictive service. By leveraging big data analysis and intelligent tools, Sinotruk can proactively identify potential vehicle failures, shifting from reactive repairs to proactive care. Furthermore, Sinotruk’s “Family Service” has established a comprehensive support system encompassing policies, networks, accessories, and technology. This system, combined with a variety of other thoughtful services such as a warm in-station experience, in-vehicle smart concierge services, and high-altitude rescue subsidies, provides users with an exceptional experience that exceeds expectations, further enhancing service quality and brand reputation.Only through precise focus and continuous improvement can we win customers and secure the future amidst the tide of change. This customer-centric evolutionary journey has no end. Only by translating the “customer first” philosophy into tangible and quantifiable value experiences can we continuously reach new heights of brand reputation amidst transformation.

From technical refinement to scenario-based refinement, from individual capabilities to ecological symbiosis, and from traditional after-sales service to full lifecycle management, Sinotruk’s family-oriented service has never ceased its progress. With the full implementation of the Global Marketing Service Training Center, it will not only continuously fuel the efficient operation of Sinotruk’s global service network, but will also help Sinotruk achieve a win-win value leap for “customers, channels, and services” by 2025.